Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Let’s talk personal hygiene. But to make a delicate subject slightly less awkward, how about we toss in some silly choreography, Oprah-style product giveaways and hippie satirist JP Sears?
For its first advertising, all-natural deodorant brand PiperWai launched a four-minute digital short Thursday that crams in as many dance moves and yoga poses as ingredient references. It also compares drug-store competitors to toxic friends that you should dump immediately. You don’t want cancer, do you?
The video, from the viral mavens at Chamber.Media,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in