Diversity, Equity and Inclusion

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

Performance is based on the Cultural Insights Impact Measure

Reflection of a boy with no right hand holding a football with the left hand in the bathroom
“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads.P&G/Gillette
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By Mónica Marie Zorrilla

November 9, 2019

Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences.

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Mónica Marie Zorrilla

Mónica is a breaking news reporter at Adweek.

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