The Wall Street Journal Wants You to 'Read Yourself Better'

The newspaper will temporarily drop its paywall


The Wall Street Journal wants you to read “better” and will temporarily remove its paywall in an effort to convince you to pay for its journalism.

WSJ dropped its first widespread brand campaign on Nov. 4 in an effort to attract new subscribers by encouraging them to “read yourself better.” As part of that effort, WSJ’s paywall will be lifted, and readers can view an unlimited number of articles on the site for three days, from Nov.

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