Creative Thinkers

The ‘Ultimate Driving Machine’ Architect Looks Back on 50 Years of Creativity

Martin Puris is donating his agency catalog to St. John’s University

ultimate-driving-machine-turn-50-2023 — Martin Puris invented the iconic 'Ultimate Driving Machine' tagline for BMW in 1973.Ammariti & Puris

By Kyle O’Brien

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The “Ultimate Driving Machine” is turning 50. The phrase made famous by the agency Ammirati & Puris remains the marketing machine that has driven the BMW brand for the last five decades, and its creator, Martin Puris, is giving it all away.

To celebrate the 50th Anniversary of BMW’s “Ultimate Driving Machine,” Puris is donating the entire Ammirati & Puris catalog to St. John’s University, where it will be available to SJU students, researchers and other universities.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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