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The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium storytelling in a variety of content mediums.
Heading up the hub is former Netflix executive Alanna Strauss, who joins The Martin Agency as evp, head of Martin Entertainment and the agency’s Cultural Impact Lab.
Strauss comes to Martin from Fender, where she was svp, creative and content, leading brand strategy and creative across all Fender brands, digital, social and the music brand’s learning tool, Fender Play.
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