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Early reviews have been stellar for Burger King’s new fried chicken sandwich, according to the fast food chain, but what if consumers like it better than the Whopper? Could that be The King’s worst nightmare?
The brand and its longtime agency David Miami posed the question for the revamped product’s first ad push and came up with a surreal, fever dream-inspired spot. The 60-second commercial, with clever and creepy Easter eggs sprinkled throughout, is narrated by Paul Giamatti in his trademark dramatic (and slightly unhinged) style.
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