PSAs: Public Service Announcement Campaigns

'The Kids Are Not Alright' in Sandy Hook Promise's New PSAs About the Remote Schooling Era

BBDO New York highlights intense pressures and potential for violence or self-harm

A teen girl in a hoodie looks distraught in the screen of a video call — Frenetic new PSAs from Sandy Hook Promise and BBDO New York highlight the mental strains of pandemic-era isolation.Sandy Hook Promise

By T.L. Stanley

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Communities around the country are slowly reopening, but the trauma of the past year’s global pandemic is likely to linger even as quarantine lifts, especially for young people whose anxiety levels skyrocketed under lockdown.

Sandy Hook Promise, a nonprofit group with a mission to prevent school shootings, has created a new series of PSAs that breaks from the group’s traditional ad themes and focuses on the emotional gut-punches that students have taken since March 2020.

“The Kids Are Not Alright,” part of the organization’s ongoing “Know the Signs” effort, launches with several “how-to” videos that lay out some of the most significant issues for children and teens in the Covid-19 era.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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