Health and Wellness

The Body Shop Names FCB Brasil Agency of Record to Heighten Activism Focus

Partnership follows the creation of an internal communications platform for the Natura Group's brands

A lady puts on a face mask
For two years, the brand has focused on rekindling activism as it aims to become more relevant to consumers.The Body Shop
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By Stephen Lepitak

June 2, 2021

British cosmetic and skincare retailer The Body Shop has named FCB Brasil as its agency of record to work alongside the Natura & Co brand as they implement cause-focused content and campaigns.

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Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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