Avon Makes TikTok Debut as Part of ‘Digital Transformation’

Campaign by VaynerMedia is agency's first work for the brand

Avon's first TikTok campaign aims to reach a new audience via beauty influencers.
Avon's first TikTok campaign aims to reach a new audience via beauty influencers. VaynerMedia / Avon

LONDON—The beauty brand Avon has made its debut on TikTok through a new #LiftLockPop campaign that will “help Avon reach a new audience” and boost sales from social channels as part of a “digital transformation journey,” according to VaynerMedia.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.