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LONDON—The beauty brand Avon has made its debut on TikTok through a new #LiftLockPop campaign that will “help Avon reach a new audience” and boost sales from social channels as part of a “digital transformation journey,” according to VaynerMedia.
The campaign promotes its Unlimited Instant Lift Mascara.
It has enlisted TikTok creators to promote the product, including Scarlett Moffatt, Ryley Isaac, Rikki Sandhuu, Elizabeth Wosho and Damilola Adejonwo. The brand has created a new filter for influencers to try on the product virtually.