The 2019 Outlook for Agencies: The Good, the Bad and the Ugly

Continued leadership changes and in-housing, but also unprecedented opportunity

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2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash.

In one moment, we heard about another agency leader being shown the door. The next, Martin Sorrell reemerged, thumbing his nose at the advertising establishment he helped create. Then Alex Bogusky got back in the mix (and wants to wrestle Gary Vee?). In between all of that, in-housing, consolidation and sagging performance painted a reasonably bleak picture for the agency world.




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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.