The 2019 Outlook for Agencies: The Good, the Bad and the Ugly

Continued leadership changes and in-housing, but also unprecedented opportunity

What's the next act for Alex Bogusky and Martin Sorell? And will more advertisers make more humanitarian campaigns like this work from REI? Sources: MDC Partners, Getty Images, REI

2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash.

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.