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2018 was anything but dull for the ad-agency world. One could argue that it was a year defined by industry whiplash.
In one moment, we heard about another agency leader being shown the door. The next, Martin Sorrell reemerged, thumbing his nose at the advertising establishment he helped create. Then Alex Bogusky got back in the mix (and wants to wrestle Gary Vee?). In between all of that, in-housing, consolidation and sagging performance painted a reasonably bleak picture for the agency world.
But
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