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TGI Friday’s has named The Richards Group as its agency of record for the second time. The Dallas-based indie agency last won creative and media duties for the fast casual chain in 2011, but the two haven’t worked together since 2015. There was no formal review.
Now, they’re reuniting for a campaign that debuts this week.
“TGI Fridays is proud to collaborate again with our longtime creative partner, The Richards Group,” said TGI Fridays senior director of advertising Kara Gasbarro. “TRG has always displayed an innate understanding of the Fridays guests and their desire to have fun and feel free, and we’re looking forward to working with them to continue elevating and distinguishing the Fridays brand.”
The chain recently hired Taco Bell veteran Stephanie Perdue as its chief marketing officer and president, and former Strategic Restaurants Corporation CEO Jerry Comstock as chief operating officer.
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