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The Richards Group has won a restaurant account—but is hungry for at least one more.
TGI Friday’s has hired the Dallas-based agency to handle its creative and media business, just five months after tapping creative shop Wong, Doody, Crandall, Wiener in Culver City, Calif. (Wong, Doody was an “interim agency” for “tactical” work, a restaurant representative explained.) The media assignment comes out of Pohmedia (planning) and Horizon Media (buying).
Meanwhile, Richards remains a finalist in the creative and media review for CiCi’s Pizza.
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