TBWA Handled a Heartbreaking Assignment Beautifully in These Ads for Children’s Hospice Care

Finding dignity in death, and raising funds to help others do the same

Dying children are hard to talk about, so one pediatric hospice care provider has created a poignant new campaign asking people at a loss for words to donate instead.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.