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Michelob Ultra is the first of the Anheuser-Busch brands to release teasers for its Super Bowl spot, introducing viewers to a bowling alley “opening” on the date of the game.
In total, the brand released three teasers, featuring the first two of the spot’s seven stars. In one teaser, legendary NFL QB Peyton Manning picks up an orange bowling ball, perhaps a nod to his former team, the Denver Broncos. In a second teaser, Steve Buscemi is the behind the counter working at the bowling alley.
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