Stella Artois Creates Gorgeous Street Art That Cleverly Helps Friends Social Distance

The installation is in London's Brick Lane district, a popular culinary neighborhood

The 28 x 14-meter artwork at the heart of London cleverly helps friends to social distance. Stella Artois

Stella Artois has created a huge, bright 92×46-foot piece of artwork right in the heart of London’s famous Brick Lane district. But its geometric shapes and contrasting colors don’t just look pretty—they cleverly show people where to sit to maintain social distancing.

Pubs in England were allowed to reopen this weekend for the first time since lockdown was enacted in mid-March. As a result of relaxed licensing laws, which enable pubs and restaurants to sell food and drinks to take away, many people are eating and drinking al fresco.

The artwork, which appears on the pavement outside the Truman Brewery, features a combination of circles and flowing lines with bright, contrasting colors that depict a woman toasting with a beer.

People can sit in the circles and be distanced from one another, without physical barriers.

It was created by Mother in London and Studio Number One, the studio founded by street artist Shepard Fairey.

“With galleries and exhibitions closing their doors during lockdown, people have been unable to experience and appreciate art in the usual ways,” he said. “My team collaborated with Stella Artois to create socially distanced art to be publicly accessible, but also to facilitate safety as people reunite.”

Ali Humphrey, marketing director for Stella Artois Europe, added: “Social distancing doesn’t need to be antisocial for it to be safe.

“We’re using art to bring people together, safely, rather than using barriers to keep them apart. Using street art, we can make sure this moment we come together again is still one we can savor.”

CREDITS:
Client: AB InBev
Brand: Stella Artois
Campaign: The Life Artois
Creative: Mother
Strategy: Mother
Media: Vizeum
Illustration: Henrique Folster
Musical Notes Film Production: Blinkink
Director: Stephen McNally
Co-director: Abbie Stephens
Executive producer: Bart Yates
Producer: Adriana Piasek-Wanski
Head of production: Benjamin Lole
Production manager: Billie Segal
Production coordinator: Maria Kolandawel
Animation assist supervision: Isobel Stenhouse
Music: Theodore
Sound Studio: Wave
Cultural films production: Dresscode
Director: Vincenzo Lodigiani
Street art: Studio Number One.


@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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