Accounts

The Marketing Arm Takes the Lead on State Farm's $615 Million Creative Account

DDB Chicago will remain with the insurance company

State Farm football stadium
The move to lead agency marks an expansion of State Farm’s relationship with The Marketing Arm.State Farm
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By Erik Oster

November 12, 2019

State Farm has chosen The Marketing Arm to lead its creative account, while also retaining DDB Chicago, the agency that created its “Like a Good Neighbor” tagline.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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