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Publicis Media’s Starcom has hired Robert Schwartz, previously of IBM, Carat and WPP, as its new chief marketer.
The hire comes as Starcom is planning a brand refresh, and Schwartz is charged with repositioning Starcom in the market. He will lead both global and U.S. marketing. Before coming to Starcom, Schwartz was vice president of brand transformation at IBM and led branding efforts for IBM Consulting. Previously, he held the CMO role at Dentsu’s Carat and served as COO of WPP’s Ogilvy.