Star Wars Blurs With Reality in This Compelling Ad About a Daughter and Father

215 McCann brings Jedi: Fallen Empire into the real world

A young woman dressed as a Jedi uses a lightsaber with her other hand outstretched
In 'Become a Jedi,' we see how a girl's imagination transforms the world around her father's workplace. Microsoft

Some narrative ads imply a lot more than they directly tell, which can be a creative risk when you’ve only got a minute or so to craft an entire story. Agency 215 McCann walks that line through a combination of craft and compelling characters with its “Become a Jedi” spot for the newest Star Wars video game.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."