SapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the Brand, Sources Say

Agency will reportedly be folded into Publicis.Sapient

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SapientRazorfish, the “digital transformation agency” created by the union of SapientNitro and Razorfish, went through a U.S. restructuring this week.

Sources who spoke to Adweek on condition of anonymity said multiple offices were affected, with one putting the total number of layoffs at approximately 100.

The same sources characterized the move as the beginning of a larger plan to retire the Razorfish brand and fold the organization into Publicis.Sapient, one of Publicis Groupe’s four major “solutions hubs” that currently includes Sapient Consulting. Until late 2017, the Digitas organization was also part of that group.

“As we work to evolve Publicis.Sapient,



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