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Publicis Groupe launched a new unit today called Publicis Spine that will handle data assets, tech and talent across its global media network. The holding group has also extended the massive restructuring effort that started in early 2016 by effectively reclassifying DigitasLBi as a media organization.
According to the release, Spine will feature new assets including PeopleCloud, a cloud-based platform that will identify sources of client growth at an individual level, and a centralized data and analytics team made up of 3,500 engineers, analysts and strategists.
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