Awards & Honors

Sandy Hook Promise's 'Back-to-School Essentials' Wins Emmy for Outstanding Commercial

BBDO New York's anti-violence PSA takes top honors over Apple, Jeep, Amazon and P&G

The harrowing ad flips the excitement of back-to-school for the anxiety over shootings.BBDO New York
By Sara Spary

September 21, 2020

Sandy Hook Promise’s “Back-to-School Essentials” has won the Emmy Awards’ Outstanding Commercial honor for 2020, beating nominated ads from Apple, Jeep, Amazon and P&G.

Fastest Growing Agencies


Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission. 

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}