Sandy Hook Promise's 'Back-to-School Essentials' Wins Emmy for Outstanding Commercial

BBDO New York's anti-violence PSA takes top honors over Apple, Jeep, Amazon and P&G

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Sandy Hook Promise’s “Back-to-School Essentials” has won the Emmy Awards’ Outstanding Commercial honor for 2020, beating nominated ads from Apple, Jeep, Amazon and P&G.

The stark, harrowing PSA for the school violence-prevention charity was created by longtime agency partner BBDO New York.

The 60-second spot darkly flips the excitement of back-to-school preparations on its head, reminding parents the only real essential kids need to bring to school this year is awareness of the warning signs of potential violence.

It

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