Sandy Hook Promise, the Newtown, Connecticut-based nonprofit whose mission is to prevent gun violence in schools, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today.
Sandy Hook Promise Darkly Flips the Cheery Back-to-School Ad in New Gun Violence PSA
BBDO spot says the only real 'essential' is knowing the signs
