Sandy Hook Promise Darkly Flips the Cheery Back-to-School Ad in New Gun Violence PSA

BBDO spot says the only real 'essential' is knowing the signs

Sandy Hook Promise, the Newtown, Connecticut-based nonprofit whose mission is to prevent gun violence in schools, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today.