Sam’s Club Names VMLY&R as First Agency of Record

The decision follows a review by the Walmart retail warehouse division

sam's club logo on left and vmly&r logo on right
Sam's Club previously worked with a number of agencies. Sam's Club, VMLY&R

Big-box Walmart’s retail warehouse division Sam’s Club appointed WPP’s VMLY&R as its first agency of record following a review conducted in partnership with search consultancy Select Resources International (SRI).

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.