Accounts

Sam's Club Names VMLY&R as First Agency of Record

The decision follows a review by the Walmart retail warehouse division

sam's club logo on left and vmly&r logo on right
Sam's Club previously worked with a number of agencies. Sam's Club, VMLY&R
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By Erik Oster

February 19, 2021

Big-box Walmart’s retail warehouse division Sam’s Club appointed WPP’s VMLY&R as its first agency of record following a review conducted in partnership with search consultancy Select Resources International (SRI).

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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