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Big-box Walmart’s retail warehouse division Sam’s Club appointed WPP’s VMLY&R as its first agency of record following a review conducted in partnership with search consultancy Select Resources International (SRI).
The appointment of Sam’s Club first agency of record marks a consolidation for the brand, which previously worked with a variety of agency partners across different roles. Last October, Sam’s Club created a VR recreation of the Griswold house from National Lampoon’s Christmas Vacation, complete with purchasable items available on its website.