Sam's Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home

The brand recreated a VR activation from National Lampoon’s Christmas Vacation and filled it with purchasable seasonal items

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The pandemic has left consumers on a tight budget and much less likely to head to brick-and-mortar locations to purchase gifts. At the same time, shoppers are missing the joys of in-store shopping, with 71% missing discovery and casual browsing, and 73% missing tactile experiences.

This means brands must craft creative online shopping experiences and alternate pick-up and delivery options that will appeal to and actively engage shoppers. In creating an interactive environment that allows shoppers to experience the joys of shopping, Sam’s Club has demonstrated a heightened understanding of the desires of this year’s consumers.




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