Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home

The brand recreated a VR activation from National Lampoon’s Christmas Vacation and filled it with purchasable seasonal items

griswold house
Shoppers can take a virtual tour of the Griswold family home to do their holiday shopping. Sam's Club

The pandemic has left consumers on a tight budget and much less likely to head to brick-and-mortar locations to purchase gifts. At the same time, shoppers are missing the joys of in-store shopping, with 71% missing discovery and casual browsing, and 73% missing tactile experiences.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kaila_mathis kaila.mathis@contractor.adweek.com Kaila is a freelance writer for Adweek covering brand marketing and retail.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}