Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
The pandemic has left consumers on a tight budget and much less likely to head to brick-and-mortar locations to purchase gifts. At the same time, shoppers are missing the joys of in-store shopping, with 71% missing discovery and casual browsing, and 73% missing tactile experiences.
This means brands must craft creative online shopping experiences and alternate pick-up and delivery options that will appeal to and actively engage shoppers. In creating an interactive environment that allows shoppers to experience the joys of shopping, Sam’s Club has demonstrated a heightened understanding of the desires of this year’s consumers.