Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home

The brand recreated a VR activation from National Lampoon’s Christmas Vacation and filled it with purchasable seasonal items

griswold house
Shoppers can take a virtual tour of the Griswold family home to do their holiday shopping. Sam's Club

The pandemic has left consumers on a tight budget and much less likely to head to brick-and-mortar locations to purchase gifts. At the same time, shoppers are missing the joys of in-store shopping, with 71% missing discovery and casual browsing, and 73% missing tactile experiences.

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@kaila_mathis Kaila is a freelance writer for Adweek covering brand marketing and retail.