Q&A: R/GA Founder Bob Greenberg on the Agency’s Latest Reinvention

'We’re the Bauhaus of Silicon Valley'

bob greenberg
Greenberg and his brother founded R/GA as a film production company in 1977. R/GA

IPG’s R/GA finds itself at a crossroads as it heads into its latest reinvention and responds to a series of senior leadership departures. The agency also recently promoted Tiffany Rolfe and Ben Williams to roles as CCO and CXO amid a focus on bridging the gap between brand and experience.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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