Redefine Meat, Maker of 3D Printed Steaks, Hires Agency NCA To Carve Out New Food Category

The brand is pioneering an advanced type of plant-based protein and eyeing international expansion

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Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts (NCA) as it expands internationally and aims to shake up the food industry.

The Israeli-based startup initially appointed NCA to work on the U.K. market, but the agency won a subsequent international pitch and will create a global brand campaign to launch in October.

It comes at a crucial stage for Redefine Meat, which was founded in 2018 and now has more than 200 employees in Israel and Europe.



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