Put Down Your Phone. This Holiday Ad Reminds You Life's Too Short to Not Spend It With Loved Ones

Leo Burnett Madrid’s site for a Pernod Ricard brand is sobering yet hopeful

While we may sometimes lament the holidays—and the associated guilt that can come from it—the fact remains that they can be an essential connection with family and friends. Posting Instagram pics from places far afield isn’t quite like the human touch of being there together in person. Even among our closest friends, time spent together wanes as society is more connected than ever yet, ironically, also less connected than ever before.

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