Super Bowl Commercials

Publicis Takes Its Cancer Wake-Up Call to the Super Bowl

The ‘Working With Cancer’ coalition delivers an emotional campaign for the Big Game and beyond

Monday campaign — The 'Monday' campaign sees to raise awareness and compassion for cancer survivors returning to the workplace.Publicis

By Kyle O’Brien

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The Super Bowl isn’t usually populated with tough subjects and emotional stories, but those companies that take chances with heavier subjects can make a big impact if the creative hits the right tone.

Publicis Groupe is tackling a weighty subject—cancer—and is putting a highly emotive message into the Super Bowl. This is part of its “Working With Cancer” initiative, a cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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