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The Super Bowl isn’t usually populated with tough subjects and emotional stories, but those companies that take chances with heavier subjects can make a big impact if the creative hits the right tone.
Publicis Groupe is tackling a weighty subject—cancer—and is putting a highly emotive message into the Super Bowl. This is part of its “Working With Cancer” initiative, a cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work.