Publicis Groupe Names First Global CMO ‘at This Time of Profound Change’

Justin Billingsley promoted to strengthen client and internal relationships

Justin Billingsley has directed new business wins and implemented new agency models for Publicis Groupe. Publicis Groupe
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Publicis Groupe has introduced a new role to help clients find new ways to grow and ensure that they’re recovery ready.

Publicis Groupe has promoted Justin Billingsley to serve as its first global chief marketing officer. In the role, Billingsley will be tasked with bringing together Publicis Groupe digital business transformation offerings across creative, media, data and technology. Some of his responsibilities include identifying and leading the development of products and initiatives that lead to client growth, creating more efficient agency models, improving new business momentum and expanding scope with existing clients and overseeing Publicis Groupe’s internal and external narrative to strengthen relationships with both clients and talent.

Billingsley’s immediate priority in the current environment will be partnering with global client leaders and clients directly so they’re able to pivot to the business environment emerging from the coronavirus pandemic.

“We have one objective and that is to help our clients find growth, both in the current context and in ensuring they are prepared for what is ahead,” Billingsley said in a statement. “Publicis Groupe has continually demonstrated success for clients through our Power of One models and my focus as CMO will be to ensure this approach is evolved and scaled so that we can help even more of our clients to transform.”

Prior to this appointment, Billinglsey led Publicis Groupe in key countries, most recently as CEO of the DACH region (Germany, Austria and Switzerland) and also previously led Brazil. He has directed new business wins including Mercedes-Benz as well as Nivea, and implemented new agency models for Publicis Groupe designed to optimize data use, creativity and technology in service of business growth. He also has significant client-side marketing leadership experience, including a stint as global marketing director, mobile phones for Nokia and U.K. brand director for Coca-Cola.

“Justin has the unique set of skills and experience to take on this critical new role in our organization, particularly at this time of profound change,” Publicis Groupe CEO Arthur Sadoun said in a statement. “And more recently he has been at the forefront of developing and implementing some of the most advanced Power of One models for our clients. … There are many initiatives that are currently being taken at Publicis to make sure our clients are recovery ready. Justin will ensure that all of our clients can benefit from them.”


@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.