Publicis Groupe Introduced Marcel in the US This Week. But What, Exactly, Is It?

Global launch of the connectivity platform has been accelerated in the wake of the coronavirus pandemic

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Marcel is here.

Near the end of March, Publicis Groupe CEO Arthur Sadoun announced in an internal video that the holding company was accelerating the global launch of its AI-driven connectivity platform Marcel, beginning with the U.S. this week, citing the need to stay connected to meet both employee and client needs.

Publicis Groupe chief strategy officer Carla Serrano told Adweek that a beta version of Marcel was introduced in the U.K. last summer and optimized throughout the year.



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