Publicis Groupe Introduced Marcel in the US This Week. But What, Exactly, Is It?

Global launch of the connectivity platform has been accelerated in the wake of the coronavirus pandemic

marcel logo
The platform, though highly touted, still has some early adopters in the U.S. wondering what it is. Publicis Groupe

Marcel is here.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.