Publicis Groupe Makes ‘The Pact’ With Midsize Clients, Guaranteeing Business Results

The holding company accelerated the launch of its Epsilon-powered business outcomes solution

the pact logo
The Pact means if agreed-upon KPIs aren't met, clients receive a full refund on their investment. Publicis/The Pact

At a time when clients are facing unprecedented challenges, Publicis Groupe is offering a new solution.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.