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At a time when clients are facing unprecedented challenges, Publicis Groupe is offering a new solution.
Today, the holding company is introducing The Pact, a business outcomes solution powered by Epsilon’s identity management platform and machine learning, guaranteeing that digital marketing investments deliver on key performance indicators (KPIs) including sales, new client acquisition and return on ad spend. If metrics agreed upon in advance aren’t met, clients are given a 100% refund on their investment.
“With the acquisition of Epsilon, the plan has always been to create data-led packages using AI technology to guarantee outcomes.