Publicis Execs Outline Retail Media Trends as Citrus Ad and Epsilon Offer Unified Platform

The new tools and features were unveiled during the Viva Tech expo in Paris

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Retailers are looking for ways to monetize the boom in traffic they are seeing to their sites with the pandemic adoption of ecommerce. Currently, 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research—and it’s a whole new revenue stream retailers had not previously counted upon.

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