'Proactive and Not Reactive:' How Charity NSPCC and Agencies Sustain Diversity Efforts

Long-term commitments to diversity need adequate levels of staffing

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Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd—sparking global protests against systemic racism and police violence—creator Dan Mosaku received a package as part of a brand partnership that he’d been hired for.

Declining to name the brand onstage last week at Adweek’s Social Media Week Europe, Mosaku recounted a rather obvious oversight on the part of that brand, which he said had representatives seated in the audience.

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