Powerful PSA Urges Americans to March on the Capitol to Ban Assault Weapons

Indie shop Quality Meats, in work for nonpartisan advocacy group March Fourth, creates a counterintuitive call to action

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[Sensitive content: This article discusses gun violence]

There were more than 300 mass shootings in America in the first half of 2022, according to the Gun Violence Archive, and if you’re satisfied with that state of affairs, a new public service announcement has a message for you.

By all means, stay silent.

The 90-second ad—which works as a counterintuitive call to action—shows a handful of diverse people talking about real-life terrifying scenarios that they seemingly accept as a matter of course. 

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