This Portland Agency Is Dotting the City With Tiny Billboards to Help Small Businesses

The pandemic has caused a major retail slump

Small billboards are popping up to support Portland small businesses. North

Portland’s protests in response to the police killing of George Floyd are approaching 70 consecutive days. Add to that the devastation of Covid-19 on the economy, and it’s understandable that local businesses in the city face seemingly insurmountable odds to recover.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.