Popeyes Trolled McDonald’s Chicken Sandwich Launch Site by Buying Up Every Similar URL

If you misspelled chkndrop.com, you might still get a free chicken sandwich

Popeyes and agency Gut flooded the zone to catch those looking for McDonald's new competing product. Popeyes

Few marketing tactics have become as common in recent years as the limited, “exclusive” product drop inspired by quickly snatched-up collaborations from brands like Supreme.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."