Planet Fitness Asks 'What's Gotten Into Lindsay Lohan?' in Super Bowl 56 Ad

The brand still aims to maintain its down to earth ethos through its new celeb-driven strategy

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“What’s gotten into Lindsay Lohan?” It’s a question that, in a different place and time, could have yielded a number of very colorful responses. But according to Planet Fitness’ newest installment of its celebrity-driven “Feel Fitacular” campaign, the only thing that’s gotten into the actress lately is a decent workout.

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