Planet Fitness Asks 'What's Gotten Into Lindsay Lohan?' in Super Bowl 56 Ad

The brand still aims to maintain its down to earth ethos through its new celeb-driven strategy

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“What’s gotten into Lindsay Lohan?” It’s a question that, in a different place and time, could have yielded a number of very colorful responses. But according to Planet Fitness’ newest installment of its celebrity-driven “Feel Fitacular” campaign, the only thing that’s gotten into the actress lately is a decent workout.

Today, the fitness brand reveals its Super Bowl 56 spot that stars Lohan herself. Developed by AOR Publicis New York and Le Truc, “What’s Gotten into Lindsay?” follows Lohan as she navigates the resulting effects of a good round of exercise: sharp memory, increased productivity, better sleep and an overall elevated mood.

While

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