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The ongoing pandemic has impacted many elements of our lives, but perhaps none so heavily as our ability to maintain our mental and physical health. For many Americans, social distancing meant significantly less time at public gyms, largely eliminating one major way to alleviate anxiety and stress. With many prepared to safely return to pre-pandemic workout routines, gyms are placed in the position of reminding consumers of the positive benefits working out can bring.
Launched just ahead of the new year, Planet Fitness is leaning into the upside of working out—and a pack of celebrities—with its “Feel Fitacular” campaign.