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Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of “turning houses into homes.”
The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has handed a three-year contract to the London operation of Accenture Song creative agency Droga5.
This appointment sees Droga5 London become the strategic, creative and sustainable partner for Philips Domestic Appliances across all kitchen appliances, coffee, air, garment and floor care ranges of the company in over 100 countries.
The account moves from incumbent Dept which worked with the brand on a short-term basis.