Partners in Crime Leans on Freelancers to Shake Up Agency-Client Relationships

The shop wants to change the way creatives work with brands

Join female leaders from WNBA, BET, Baked by Melissa and more at the Women Trailblazers Summit in NYC on July 14 for a day of inspirational conversations, insightful stories and important connections. Sign up with code WT30 to save 30%.

Partners in Crime may only have a full-time staff of two, but its reach is wide. Since starting in 2015, the agency has worked with clients like Vail Resorts, Intel and The North Face. It handles this heavy load through the help of freelancers—or what Partners in Crime’s founder and industry vet Stephen Goldblatt calls the “independent workforce.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.