Outgoing 360i Chief Creative Officer Lands Global Role at McCann

Pierre Lipton will serve as executive creative director

He was formerly co-founder and chief creative officer at M&C Saatchi New York.

McCann New York hired Pierre Lipton as global executive creative director tasked with working closely with McCann North American chief creative officer Eric Silver and McCann New York co-chief creative officers Sean Bryan and Tom Murphy on global creative leadership.

Lipton’s appointment follows McCann’s expanded duties on the Verizon account since the telecommunications giant parted ways with W+K in February.

Lipton joins McCann from 360i, where he had served as chief creative officer since November 2014, helping to spearhead the agency’s innovation group and establish its experience design, or XD, capabilities. Before joining 360i, he was a founding partner and CCO at M&C Saatchi New York and executive creative director at AKQA.

Two days ago, the Dentsu-owned agency announced that Menno Kluin, formerly executive creative director at Deutsch, would replace Lipton in the CCO role.

“I have been a fan of Pierre for a long time,” McCann global creative chairman Rob Reilly said in a statement. “He has a history of doing great work across all mediums. He doesn’t shy away from the big challenges. And he is a great guy. That goes a long way here.”

“I’ve watched McCann’s success for a while now; they’ve made me jealous over and over again,”said Lipton. “Their ability to do their best work for their biggest clients is incredible. I can’t wait to start.”