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McCann New York hired Pierre Lipton as global executive creative director tasked with working closely with McCann North American chief creative officer Eric Silver and McCann New York co-chief creative officers Sean Bryan and Tom Murphy on global creative leadership.
Lipton’s appointment follows McCann’s expanded duties on the Verizon account since the telecommunications giant parted ways with W+K in February.
Lipton joins McCann from 360i, where he had served as chief creative officer since November 2014, helping to spearhead the agency’s innovation group and establish its experience design, or XD, capabilities.