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Verizon and Wieden + Kennedy have parted ways after working together for two years.
“We are continuously optimizing our agency roster and appreciate the work that W+K has delivered over the past two years, but have decided to mutually part ways,” a client spokesperson wrote.
The independent agency and the telecommunications giant first became partners in January 2015, when Verizon hired Wieden without a review to handle the bulk of its primary brand work.
W+K’s first campaign, which debuted in fall 2015, focused on promoting the quality of the company’s network in a sprawling series of ads.
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