Brand Marketing

Wieden + Kennedy Waxes Metaphorical in First Full Campaign for Verizon

12 ads make the case for quality

By Patrick Coffee

September 10, 2015

Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review. And this week, after introducing a sleeker logo, America's leading wireless provider debuted "Better Matters," the first full campaign from the agency.

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

Recommended articles
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

Consumer Loyalty Is Up for Grabs—What Are You Doing to Retain Customers?

By Janelle Estes, Chief Insights Officer, UserTesting

GM Financial, Inspire Brands and Marriott Share Their Current Obsession—The Customer

By Lisa Henderson

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}