Wieden + Kennedy Waxes Metaphorical in First Full Campaign for Verizon

12 ads make the case for quality

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review. And this week, after introducing a sleeker logo, America's leading wireless provider debuted "Better Matters," the first full campaign from the agency.

The theme of this work is ambitious and suggests only Verizon can fully deliver on "the promise of the digital world." Its central analogy, illustrated with a series of colorful metaphors in a dozen ads from W+K's creative team, holds that a higher-quality network leads to a better quality of life, especially when it comes to everyday convenience.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in