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In recent years, a burst of creativity from the industry has come from an unlikely source: organ donation nonprofits. From Japan to Peru, agencies from around the world are dreaming up imaginative, award-winning campaigns that all share a common goal: convince more people to become organ donors.
Much of the work has cut through the noise and resulted in what is a decidedly straightforward metric of success: increased registration numbers.
Perhaps one of the most notable campaigns came from The Martin Agency, known for its “World’s Biggest Asshole” spot on behalf of nonprofit Donate Life.
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