Organ Donor Campaigns Are More Creative Than Ever, But Are They Working?

Award-winning ads are moving the needle for registrations

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

In recent years, a burst of creativity from the industry has come from an unlikely source: organ donation nonprofits. From Japan to Peru, agencies from around the world are dreaming up imaginative, award-winning campaigns that all share a common goal: convince more people to become organ donors.

Much of the work has cut through the noise and resulted in what is a decidedly straightforward metric of success: increased registration numbers.

Perhaps one of the most notable campaigns came from The Martin Agency, known for its “World’s Biggest Asshole” spot on behalf of nonprofit Donate Life.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the June 3, 2019, issue of Adweek magazine. Click here to subscribe.