Omnicom and Publicis Groupe Big Winners in $2.2 Billion Disney Media Review

The review encompassed all the company's properties, including 20th Century Fox


The happiest client on Earth has shifted its global media business.

Disney concluded the global media review it launched back in May by sending the majority of the account to Omnicom and Publicis Groupe.

The review, conducted by MediaLink, initially included six agencies from across four holding companies, as well as independent media agency Horizon. WPP withdrew from the pitch in the U.S., citing a conflict of interest with client Comcast, but remained in contention for the APAC region, according to a source with direct knowledge of the review.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in