Omnicom and Publicis Groupe Big Winners in $2.2 Billion Disney Media Review

The review encompassed all the company's properties, including 20th Century Fox

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The happiest client on Earth has shifted its global media business.

Disney concluded the global media review it launched back in May by sending the majority of the account to Omnicom and Publicis Groupe.

The review, conducted by MediaLink, initially included six agencies from across four holding companies, as well as independent media agency Horizon. WPP withdrew from the pitch in the U.S., citing a conflict of interest with client Comcast, but remained in contention for the APAC region, according to a source with direct knowledge of the review.

Omnicom created a bespoke unit called OMG23 for the review, in reference to Disney’s founding year of 1923, drawing talent and resources from across the Omnicom network.

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