Disney Prepares to Review $1 Billion-Plus Global Media Business

6 agencies invited to pitch

Disney signage below a screen
The company just completed its acquisition of 20th Century Fox. Getty Images

Disney will soon begin a closed review of its entire global media planning and buying business. Several sources close to the matter told Adweek that the pitch, expected to kick off in the fall, will involve a series of incumbent agencies from four major holding companies, as well as independent network Horizon Media.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
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