Omnicom Acquires Management and Technology Consultancy Credera

The Dallas-based company employs around 300

Credera's clients include Southwest Airlines, National Geographic, NRG, HomeAdvisor and EmployBridge. Getty Images

Omnicom Group’s digital and customer relationship management specialist Omnicom Precision Marketing Group has acquired a majority stake in mar-tech and ecommerce management and technology consultancy Credera.

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@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.