Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Half of men aged 18 to 34 are likely to skip a night out with the guys in favor of either working late or just enjoying some “me time.” That’s according to a recent survey by Old Spice, which thinks those excuses are completely lame.
Describing such men as “fallen brothers who lie crumpled and broken on the battlefield of modern life,” the new “Never Let a Friend Lose His Swagger” campaign from longtime agency Wieden + Kennedy Portland features a series of spots about men being rescued from self-inflicted boredom by friends who are bent on getting them out on the town.
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in