Old Spice Created Action-Packed Ads About Rescuing Guys From Being Lame

'Never let a friend lose his swagger'

One man carries another out of his house in a
Never leave a man behind … to binge Netflix all night. Old Spice

Half of men aged 18 to 34 are likely to skip a night out with the guys in favor of either working late or just enjoying some “me time.” That’s according to a recent survey by Old Spice, which thinks those excuses are completely lame.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."