Ogilvy Introduces Cross-Industry Diversity Lab to Tackle Issues Beyond Advertising

The Force brings together leaders across industries, including from Airbnb and Calm

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Issues around systemic racism in business and society are too big to solve without help from a variety of perspectives, so one of advertising’s most iconic creative agencies is calling for input from outside the industry.

Ogilvy has created a cross-industry diversity lab called The Force, which brings together leaders from various industries to develop solutions that put DEI efforts at the center of business strategies.

The Force innovation lab includes representatives from Airbnb, Blumhouse Productions, Calm, The City of Santa Monica, Gallagher and the Natural History Museum of Los Angeles, among others.



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