Novartis Consolidates $600 Million Global Media Account With Publicis Groupe

GroupM, Omnicom and Havas also participated in the review

Novartis CEO Vas Narasimham said the company had 'an exceptional first half.' Novartis

Swiss pharmaceutical giant Novartis concluded an extensive review by selecting Publicis Groupe as its global media buying and planning, data and analytics partner.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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